STRATEGIES

Before diving into the AI boom, it’s worth grounding ourselves in a framework that has guided marketers for decades: the 7 P’s of Marketing. 

In 2026, Core Web Vitals (CWV) no longer boost a website in search rankings, but they have become a baseline requirement. In other words, a website will not rank higher simply because it has strong CWV, but it can fail to rank if those metrics are poor.

Great design doesn't magically appear after one brilliant idea and a strong cup of coffee. It's built through collaboration, conversation, and feedback that moves the work forward instead of sideways. Think of it like a relay race: everyone must pass the baton cleanly, or your project ends up in a metaphorical puddle of revisions.

Like all relationships in life, there are boundaries, and your relationship with the internet and your personal data is no different. It may sound eerie at first, but the connection between data usage and personalization is what helps you find that super cute pair of boots or your dream car at a great discount. There’s a common misconception that platforms are listening to your conversations or collecting your deepest, darkest secrets, often leaving people feeling watched or overanalyzed. Luckily, that’s not the case since there are clear boundaries in place that determine what data can and cannot be used, just like healthy boundaries in any relationship.

The modern user doesn’t browse the internet so much as skim it at Olympic speed. Thumbs flick, eyes dart, and attention spans make brief cameo appearances before moving on. In 2026, scroll speed isn’t a side effect of digital behavior. It’s the default.

Hiring a marketing agency is often driven by urgency. Goals aren’t being met. Internal teams are stretched thin. The market is shifting faster than you can say “Jack Robinson.” In turn, a strategic marketing agency like FabCom is brought in to help fix what isn’t working anymore.

Print production is tangible, tactile, and highly rewarding—but it comes with its own set of pitfalls. A misaligned margin, a missing bleed, or an incorrect color profile can quietly derail a campaign, increase costs, and delay delivery. It can sometimes feel like the paper has a mind of its own, but structured workflows and careful attention to detail keep every project on track.

Search is no longer what it once was. People don’t always click through to blog posts or websites anymore. Instead, answers are delivered straight from AI tools like Google’s AI snippets, ChatGPT, and other digital assistants. Designed to be quick, precise, and convenient, these tools have fundamentally changed how information is discovered online.

Accessibility has a reputation problem. Somewhere along the way, it picked up an unfair label as the fun-sponge of
design. The myth goes something like this: if a website is accessible, it must also be boring, boxy, and allergic to
personality. Clean? Yes. Compliant? Sure. Beautiful? Allegedly not.

Scope creep rarely announces itself as a problem. More often, it shows up as a reasonable request, a smart idea, or a well-intentioned “quick tweak.” In fast-moving marketing environments—especially where campaigns are evolving in real time—those additions can feel harmless in the moment.

When I moved from Wisconsin to Phoenix, Arizona welcomed me with open arms—and 120-degree heat. It was August when I began my freshman year at Arizona State University and my first season as a Sun Devil on the swim team. Training outside every day in the sunshine was the complete opposite of my indoor, chlorine-infested club swimming days in the Midwest, but that’s exactly what I was looking for: something entirely new.

The Super Bowl has always been more than just a football game. It’s one of the few moments each year when advertising becomes a shared cultural experience, where brands aren’t just selling products but competing for attention, emotion, and conversation as viewer habits continue to evolve.