method

Want to know the difference between the pretenders and the real top performing marketing and advertising agencies? It’s the methodology and the integrity to do the right thing even when no one knows for sure. At FabCom, our underlying methodology is Neuromarketology™, the study of neuromarketing and cross-discipline, high integrity teamwork. See for yourself how integrated marketing teams and neuromarketing can make the difference for your brand.

Our firm specializes in cross channel 1 to 1 advertising, PR and brand building with clients penetrating their target market with focus and structure to create effective results.

our strategy

FabCom is an integrated strategic marketing firm specializing in cross channel 1 to 1 advertising, PR and brand building with clients throughout the United States. Our multi-channel marketing process is driven by strategy and segmentation. The result is effective, high-impact, individualized marketing and advertising that costs less to implement because it has the focus and structure to penetrate the target market and motivate specific actions.

Our strategic, research-oriented approach to marketing, advertising and public relations has enabled us to conceive and implement numerous highly successful national and regional campaigns. We know how to influence multi-dimensional audiences with hyper-relevance to take specific actions that will achieve quantifiable dynamic marketing goals.

This ability and our strategic approach provide the confidence which enabled us to become the first major agency in the country to guarantee the results of marketing plans and campaigns that we develop. This lowers your risk and ensures your success.

Floating bubbles represent FabCom's use of ready-made transaction, trigger, and database marketing to create more effective, successful, efficient, and dynamic marketing.

transaction and trigger marketing

Transaction, trigger and database marketing is the future of marketing and here at FabCom, we're pros at it. Often, a specific event will trigger the need or desire for your type of product or service. Many times the triggering event can be a lifestyle event, e.g. birth of a child, marriage, purchase of a home, graduation and so forth.

For other customers, the triggering event can be a transaction they make at your store or website or a canceled order or failure to renew. For others, it may be a cross sale of other items offered that match the target's initial encounter with the company.

Predicting and estimating trigger events will enable you to plan the timing of your one to one marketing activities to reach your prospective customers when their need or desire for your product/service is at its peak.

The result? More effective, successful, efficient and dynamic marketing.

FabCom uses cross-media integration to provide your customers with ways to engage at a deeper level with your friend and products, more efficiently and with greater results.

cross-media integration

As business, entertainment and socializing continue to move online, it is becoming more and more challenging to effectively advertise and personalize marketing to customers.

The increasingly fragmented media landscape requires more innovation in approaching customers. But you can't rashly abandon traditional outlets in favor of new media. You must be smart about reaching your target audiences by utilizing all forms of available, relevant media to engage customers.

According to a recent study, 89% of people regularly/occasionally research online before buying offline, yet only seven percent of retail sales occur online. It is clear that online advertising is fundamentally changing the way consumers shop. We are moving toward a blended advertising model which integrates online and offline activity. It’s no longer simply what a brand says to us, or how it infiltrates our lives; it’s about being hyper-relevant and useful, and available when and where we need it.

Put simply, changes in media consumption mean that the future of advertising and marketing will depend as much on experiences and dialogue as direct messaging. As research heavy consumers engage with your products online, you can influence their eventual in-store purchase. Integration no longer simply applies between brand and media; it's about creating experiences and connecting brands with customers through informative websites that provide customers with ways to engage at a deeper level with your brand and your products, more efficiently and with greater results across all media.

FabCom establishes a true emotional connection with those you want to influence by utilizing research, data and science to select the best methods, hyper-relevant messages to communicate persuasively with any target audience.

the research

We don't rely on only one type of data, we compare and analyze a wide variety of data sets to get a better, more reliable, projectable picture of target audiences’ segmentation and how to communicate to them one to one. No one can ever know what 100% of a target audience needs and desires, but our research, market segmentation and experience allow us to know how to communicate dynamically to persuade and influence 100% of your target audience.

We establish a true emotional connection with those you want to influence by utilizing data and science to select the best methods, hyper-relevant messages and modalities to communicate persuasively with any target audience. It seems like mind reading, but there is a wealth of hard science behind our well-honed capabilities.

Effective, efficient individualized marketing communication requires knowing where to find the target audience and then, how to speak to them. Where do they congregate so I can communicate with many of them at a relatively low cost? What are their hot buttons likely to be for a particular type of marketing? Another key to our success for clients is that we also know how to find your target audiences' secondary influencers and communicate effectively with them to move the audience to action.

FabCom guarantees that if you fully implement your strategic marketing plan as we recommend, and you do not reach our agreed-upon objectives, we will refund 100% of the fee for the marketing plan.

our guarantee

If you fully implement your strategic marketing plan as we recommend, and you do not reach our agreed-upon objectives, we will refund 100% of the fee for the marketing plan.

There is no fine print. We really mean it—if you don't reach your marketing plan's objectives, we'll make it right or you get a full refund of the plan fee.

FabCom's dynamic marketing funnel demonstrates real-time, cross-channel, cross-media marketing.

dynamic marketing funnel

This dynamic marketing funnel demonstrates real-time, cross-channel, cross-media marketing. Audiences are dynamically segmented and touched by numerous automated forms with real-time and connected marketing communications. Throughout the process a lead is redefined based on its behavioral interactions with the marketing messaging and then linked to the most visceral and relative content based on that individual's place in the buying cycle. Automated dynamic messaging nurtures the prospect with pinpoint accuracy, while providing comprehensive analytics, until the final goal is reached, conversion.

affiliates

Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona fabcom blog Neuromarketology logo featuring all-caps 'market' in gray block letter font. Two numeral ones facing each other in this logo represent the one-to-one aspect of FabCom's marketing method. Spiraling silver moons form a sphere in Oahu Interactive's integrated marketing agency logo. A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.' Google AdWords certified marketing and advertising agency logo Google Icon indicating FabCom's status as an integrated marketing Google Partner in Phoenix, Arizona Logo of Phoenix, Arizona-based Advertising Methodology Company featuring grayscale sans-serif font. IBM Watson logo displays FabCom's partnership with IBM Watson Analytics Software IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software