branding and positioning

Branding and positioning are more than just a name, logo, slogan, and design. To achieve the brand and positioning your company covets, the composite of your advertising, marketing, and communications must resonate with sincerity and authenticity. Your branding and positioning, when constructed properly, is a promise to all of your stakeholders, inside and out. As an integrated marketing and advertising agency, FabCom provides the honest, inside-out perspective that allows you to develop a promise you can keep every day.

Together, your brand and position serve as the foundation for successful dynamic, integrated marketing and advertising, building lifelong relationships with your targets.

Branding and positioning are more than just a name, logo, slogan, and design. To achieve the brand and positioning your company covets, the composite of your advertising, marketing, and communications must resonate with sincerity and authenticity. Your branding and positioning, when constructed properly, is a promise to all of your stakeholders, inside and out. As an integrated marketing and advertising agency, FabCom provides the honest, inside-out perspective that allows you to develop a promise you can keep every day.

Together, your brand and position serve as the foundation for successful dynamic, integrated marketing and advertising, building lifelong relationships with your targets.

Brands must be hyper-relevant to your targets. Your brand and position serve as emotional bridges to create instant connections between your brand, products, services, and your target audiences. FabCom helps clients align their brand and position with the opportunities in market, which will enhance their ability to deliver on the promise created.

We've pioneered a unique methodology for connecting and integrating your brand promises and maximizing ROI: Neuromarketology.

This unique methodology is detailed in the book authored by CEO Brian Fabiano: Neuromarketology: How to Develop, Implement and Manage Dynamic, Real-Time, Cross-Channel Marketing Campaigns that Generate Astonishing ROI.

Implementing this methodology maps each of your target audiences' behavioral, demographic, and psychographic connection points to your brand and position attributes.

The science promotes dynamically configuring marketing messaging to connect your brand attributes with each of the individual targets' brand-matched characteristics through automation that results in the most relevant method for influencing the specific target.

The results will transform your business and your brand.