media planning and buying

Choices in media planning and buying are exploding exponentially. In days past, a good marketing and advertising agency would have, at best, one expert in online and one expert in off-line media planning and buying. At FabCom, our media planning and buying now consists of a cross-media panel of media planning and buying experts. We have solid cross-media expertise with every platform, traditional and new.

Choices in media planning and buying are exploding exponentially. In days past, a good marketing and advertising agency would have, at best, one expert in online and one expert in off-line media planning and buying. At FabCom, our media planning and buying now consists of a cross-media panel of media planning and buying experts. We have solid cross-media expertise with every platform, traditional and new.

With the convergence between the interactive platforms and traditional media choices, it takes a seasoned team of specialists to keep your advertising on target and relevant to maximize the audience reach at the lowest cost. Our media planning and buying methods include audience mapping that uniquely determines the most relevant media channels needed to touch each member of your target audiences.

Audience and brand mapping determines different platforms, locations, and timing to reach your audiences with maximum effectiveness.

Our media planning and buying expertise includes online, viral, social, behavioral, broadcast, cable, mobile, event, intercept, print, directory, product placement, outdoor, captive, inline, sponsor, direct list segmentations, and PPC.

With the convergence of so many interactive platforms with traditional media choices, it's vital to partner with a seasoned team of professionals who can keep your media planning and buying targeted, efficient, and productive.