Building new relationships and enhancing existing ones between organizations and their publics are essential to leveraging brand equity, managing reputations, and establishing even greater levels of trust. FabCom was started almost 25 years ago with a focus on these public relations principles.
FabCom’s public relations strategies include a powerful combination of community and media relations, and integrated real-time, cross-media, cross-channel strategic marketing.
Public relations messages that best reflect the organization and its strengths are developed and conveyed consistently in all relevant media channels and other community-building avenues as appropriate. Our public relations initiatives are not after-thoughts, but strategic tactics tightly woven into the integrated marketing and advertising planning.