Advanced Tech Video Spots

GOAL:

Increase awareness and number of applicants for degree programs in artificial intelligence, augmented reality, virtual reality, and robotics.

TACTIC:

Produce a future-looking series of scenarios in multiple industries where AI/AR/VR/Robotics might be used together to solve problems and enhance human achievement.

TARGET:

• High school students
• Anyone interested in AI/AR/VR/Robotics

RESULTS:

Video gained over 1 million views on YouTube in the first week it ran and has seen a 19% higher conversion rate.