MARKETING THAT THINKS DEEPER
Want to know the difference between the pretenders and the true top-performing marketing and advertising agencies? It comes down to one thing: methodology—and the team behind it with an unrelenting passion to push for the best. At FabCom, that methodology is Neuromarketology®: the science of mapping each of your target audience’s behavioral, demographic, sociographic, and psychographic connection points to your brand.
This isn’t a buzzword or a gimmick. It’s the backbone of how we align strategy, creativity, and technology to deliver marketing that doesn’t just look good, but works.
A SMARTER MARKETING MODEL
It’s time to get ahead with a smarter, more cerebral approach to marketing. The field of marketing communications is evolving at an exponential pace—and if the landscape is changing, your approach has to change with it.
FabCom’s founder and CEO, Brian Fabiano, literally wrote the book on how to do it: Neuromarketology: How to Develop, Implement and Manage Dynamic, Real-Time, Cross-Channel Marketing Campaigns that Generate Astonishing ROI. The book introduces the methodology we still use today.
We dig deeper into how your customers think and react, then craft hyper-relevant, precision-targeted messaging that resonates in each stage of the customer life cycle. The result? Campaigns that connect more authentically, perform more effectively, and deliver ROI with pinpoint accuracy.
THE FOUR-DIMENSIONAL TARGETING MODEL
Neuromarketology analyzes your audience through four interconnected lenses:
Behavioral Targeting
Behavioral Targeting
We leverage neuroscience tools—including brain scans, QEEG (quantitative EEG), and neuroimaging—to understand how audiences process information, respond emotionally, and make decisions. This insight reveals:
- What messages capture attention
- Which emotional triggers drive action
- How people react to visual, verbal, and sensory stimuli
These technologies help us move beyond guesswork, ensuring marketing strategies are aligned with actual cognitive responses.
“The big breakthrough is understanding the role that emotion plays in rational decision-making.”
Long-term decisions are processed in the rational brain—but short-term, impulsive actions are governed by the limbic system, where emotions dominate. That’s why emotional connection is critical to marketing success.
Demographic Targeting
Demographic Targeting
Age alone doesn’t define your audience. Two people of the same age may lead completely different lives. We go beyond surface-level traits to segment by era-based behavior, life stage, and consumption mindset.
Generational Segments:
- GI Generation (1905–1924): Minimal consumption; caregivers are key targets.
- Silent Generation (1925–1944): Value independence, deals, and traditional media.
- Boomers (1945–1964): Still consuming heavily; respond to simplicity and conventional messaging.
- Gen X (1965–1984): Digital-first but skeptical. Harder to reach, but loyal when earned.
- Gen Y / Millennials (1985–present): Fast, fickle consumers who value purpose, personalization, and brand ethics.
Psychographic Targeting
Psychographic Targeting
Psychographics uncover what drives your audience—from lifestyle to core values. This depth lets us build emotional resonance and personalized messaging that cuts through the noise.
Psychographic Profiles:
- Belonger: Loyal, conservative, community-driven. Responds to trust and familiarity.
- Achiever: Success- and wealth-driven. Craves innovation, leadership, and exclusivity.
- Emulator: Aspires to success. Image-focused and impulsive.
- Socially Conscious A: Educated optimists. Motivated by impact and transparency.
- Socially Conscious B: Off-grid idealists. Isolated, self-sufficient, often unreachable.
- Balanced: Rare hybrid of Achiever and Conscious. Influential, busy, and values alignment.
- Needs-Driven: Impulsive buyers, driven by present needs and availability.
Sociographic Targeting
Sociographic Targeting
Social context matters. We analyze key sociographic variables to adapt messaging for how people relate within their communities.
Key Factors Include:
- Gender, family size, and life cycle
- Socioeconomic status
- Religion, race, nationality, language
- Brand loyalty and product usage
- Buying readiness and decision-making roles
This layer of segmentation helps us optimize your communication to fit the customer’s world—socially, culturally, and contextually.
WHY NEUROMARKETOLOGY WORKS
At FabCom, we believe great marketing begins with great research. That’s why Neuromarketology® is powered by data first—ensuring every campaign is built on evidence, not guesswork. By analyzing behavioral, demographic, sociographic, and psychographic data sets, we uncover a multidimensional view of your primary and secondary audience segmentations (as well as influencers) that most agencies miss. The result is high-impact, individualized marketing that’s laser-focused on the actions that matter most.
Our strategic, research-driven process goes deeper than surface-level insights. We don’t stop at “who” your audience is—we identify why they buy, how they decide, and what motivates them to act. By integrating data from multiple sources, validating trends, and mapping audience behaviors, we’re able to build hyper-relevant campaigns that feel personal and timely to every segment.
This research foundation has powered countless national and regional campaigns with measurable success. It’s also what gave us the confidence to become one of the first agencies in the country to guarantee the results of our marketing plans. When you combine hard science with creative storytelling, you lower risk, improve efficiency, and maximize ROI.
In practice, Neuromarketology® allows us to influence not just your primary audience but also their secondary influencers, creating a ripple effect of persuasion and engagement. By connecting the dots across data, science, and strategy, we deliver campaigns that perform better, scale smarter, and build lasting brand equity.
Our Guarantee
If you fully implement your strategic marketing plan as we recommend, and you do not reach our agreed-upon goals and objectives, we will refund 100% of the fee for the marketing plan.
There is no fine print. We really mean it—if you don't reach your marketing plan's goals and objectives, we'll make it right or you get a full refund of the plan fee.
