MARKETING THAT THINKS DEEPER
Want to know the difference between the pretenders and the true top-performing marketing and advertising agencies? It comes down to one thing: methodology—and the team behind it with an unrelenting passion to push for the best. At FabCom, that methodology is Neuromarketology®: the science of mapping each of your target audience’s behavioral, demographic, sociographic, and psychographic connection points to your brand.
This isn’t a buzzword or a gimmick. It’s the backbone of how we align strategy, creativity, and technology to deliver marketing that doesn’t just look good, but works.
A SMARTER MARKETING MODEL
It’s time to get ahead with a smarter, more cerebral approach to marketing. The field of marketing communications is evolving at an exponential pace—and if the landscape is changing, your approach has to change with it.
FabCom’s founder and CEO, Brian Fabiano, literally wrote the book on how to do it: Neuromarketology: How to Develop, Implement and Manage Dynamic, Real-Time, Cross-Channel Marketing Campaigns that Generate Astonishing ROI. The book introduces the methodology we still use today.
We dig deeper into how your customers think and react, then craft hyper-relevant, precision-targeted messaging that resonates in each stage of the customer life cycle. The result? Campaigns that connect more authentically, perform more effectively, and deliver ROI with pinpoint accuracy.
THE FOUR-DIMENSIONAL TARGETING MODEL
Neuromarketology analyzes your audience through four interconnected lenses:
Behavioral Targeting
Behavioral Targeting
We leverage neuroscience tools—including brain scans, QEEG (quantitative EEG), and neuroimaging—to understand how audiences process information, respond emotionally, and make decisions. This insight reveals:
- What messages capture attention
- Which emotional triggers drive action
- How people react to visual, verbal, and sensory stimuli
These technologies help us move beyond guesswork, ensuring marketing strategies are aligned with actual cognitive responses.
“The big breakthrough is understanding the role that emotion plays in rational decision-making.”
Long-term decisions are processed in the rational brain—but short-term, impulsive actions are governed by the limbic system, where emotions dominate. That’s why emotional connection is critical to marketing success.
Demographic Targeting
Demographic Targeting
Unique content for Box Two.
Psychographic Targeting
Psychographic Targeting
Unique content for Box Three.
Sociographic Targeting
Sociographic Targeting
Unique content for Box Four.
WHY NEUROMARKETOLOGY WORKS
At FabCom, we believe great marketing begins with great research. That’s why Neuromarketology® is powered by data first—ensuring every campaign is built on evidence, not guesswork. By analyzing behavioral, demographic, sociographic, and psychographic data sets, we uncover a multidimensional view of your primary and secondary audience segmentations (as well as influencers) that most agencies miss. The result is high-impact, individualized marketing that’s laser-focused on the actions that matter most.
Our strategic, research-driven process goes deeper than surface-level insights. We don’t stop at “who” your audience is—we identify why they buy, how they decide, and what motivates them to act. By integrating data from multiple sources, validating trends, and mapping audience behaviors, we’re able to build hyper-relevant campaigns that feel personal and timely to every segment.
This research foundation has powered countless national and regional campaigns with measurable success. It’s also what gave us the confidence to become one of the first agencies in the country to guarantee the results of our marketing plans. When you combine hard science with creative storytelling, you lower risk, improve efficiency, and maximize ROI.
In practice, Neuromarketology® allows us to influence not just your primary audience but also their secondary influencers, creating a ripple effect of persuasion and engagement. By connecting the dots across data, science, and strategy, we deliver campaigns that perform better, scale smarter, and build lasting brand equity.
Our Guarantee
If you fully implement your strategic marketing plan as we recommend, and you do not reach our agreed-upon goals and objectives, we will refund 100% of the fee for the marketing plan.
There is no fine print. We really mean it—if you don't reach your marketing plan's goals and objectives, we'll make it right or you get a full refund of the plan fee.
