University Environmental Marketing Campaign

GOAL:

Increase adult applications to degree programs designed to take their technology passion and intellect to new heights.

TACTIC:

Develop a billboard campaign series resonating what adults want and how the client’s brand and position in advancing technology education helps them achieve it.

TARGET:

• Men and women.

RESULTS:

Increased inquiries to the university by 19.2% in the first six months, and conversions increased 9.1%. Inquiries continue to be generated.