Technology University

University Environmental Marketing Campaign

Technology University

Goal:

Increase adult applications to degree programs designed to take their technology passion and intellect to new heights.

Tactic:

Develop a billboard campaign series resonating what adults want and how the client’s brand and position in advancing technology education helps them achieve it.

Target:

  • Men and women.

Results:

Increased inquiries to the university by 19.2% in the first six months, and conversions increased 9.1%. Inquiries continue to be generated.

High-resolution image showing design detail of a billboard created by FabCom featuring a woman floating in the air. High-resolution zoomed in image of a technology university logo featured on a billboard created by FabCom. Zoomed in image showcasing design detail of a billboard developed by FabCom for a technology university. Zoomed in image showcasing design detail of a billboard developed by FabCom for a technology university featuring a crowd of people with their arms reaching above their heads.
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