Technology University

University Environmental Marketing Campaign

Technology University

Goal:

Increase adult applications to degree programs designed to take their technology passion and intellect to new heights.

Tactic:

Develop a billboard campaign series resonating what adults want and how the client’s brand and position in advancing technology education helps them achieve it.

Target:

  • Men and women.

Results:

Increased inquiries to the university by 19.2% in the first six months, and conversions increased 9.1%. Inquiries continue to be generated.

High-resolution image showing design detail of a billboard created by FabCom featuring a woman floating in the air. High-resolution zoomed in image of a technology university logo featured on a billboard created by FabCom. Zoomed in image showcasing design detail of a billboard developed by FabCom for a technology university. Zoomed in image showcasing design detail of a billboard developed by FabCom for a technology university featuring a crowd of people with their arms reaching above their heads.
marketing affiliates
Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona fabcom blog Neuromarketology logo featuring all-caps 'market' in gray block letter font. Spiraling silver moons form a sphere in Oahu Interactive's integrated marketing agency logo. A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.'
Logo of Phoenix, Arizona-based Advertising Methodology Company featuring grayscale sans-serif font. IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software