Statewide Homeless Community Campaign

Rescue Mission Flyer

Statewide Homeless Community Campaign

Goal:

Spur people to action by propelling the Can You See Me? campaign messaging in a flyer strategically placed in locations where people will see. Empower people to feel the emotion and the empathy to help with donations.

Tactic:

Design a flyer with bold, real-life imagery to encourage donations through the purchase of gift cookies and in the process build a broader network of community social engagement.

Target:

  • General public.

Results:

Over 1.3MM Metro community citizens were touched by the brand, message and campaign in the first 9 days of running.

Close up of homeless female Close up of homeless male Close up of text design Close up of branding
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