Statewide Homeless Community Campaign

Rescue Mission Flyer

Statewide Homeless Community Campaign

Goal:

Spur people to action by propelling the Can You See Me? campaign messaging in a flyer strategically placed in locations where people will see. Empower people to feel the emotion and the empathy to help with donations.

Tactic:

Design a flyer with bold, real-life imagery to encourage donations through the purchase of gift cookies and in the process build a broader network of community social engagement.

Target:

  • General public.

Results:

Over 1.3MM Metro community citizens were touched by the brand, message and campaign in the first 9 days of running.

Close up of homeless female Close up of homeless male Close up of text design Close up of branding
marketing affiliates
Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona fabcom blog Neuromarketology logo featuring all-caps 'market' in gray block letter font. Spiraling silver moons form a sphere in Oahu Interactive's integrated marketing agency logo. A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.'
Logo of Phoenix, Arizona-based Advertising Methodology Company featuring grayscale sans-serif font. IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software