Healthcare Information Technology Company

Healthcare IT Corporate Identity

Healthcare Information Technology Company

Goal:

Develop an immutable market position for an emerging health information technology brand.

Tactic:

Leverage marketing business intelligence to develop a new and best alternative healthcare BPO position to compete within the healthcare managed services/healthcare ITO.

Target:

  • Enterprise class healthcare providers.

Results:

FabCom crafted a unique and defensible positioning for a newly formed health technology brand, which allowed it to meet, evolve, pivot into the developing BPO marketplace, and scale to each of its key target audience’s unique needs.

Front of a business card developed by FabCom for a health industry technology company that has the company's blue and black logo over a white background. High-resolution zoomed in image of a corporate identity logo that shows details of the blue text. FabCom's corporate identity for a health industry tech company that shows three different branches the company has. Envelope and Letterhead designed by FabCom for a health industry technology company that displays the company's logo in the top left corner on each one.
marketing affiliates
Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona fabcom blog Neuromarketology logo featuring all-caps 'market' in gray block letter font. Spiraling silver moons form a sphere in Oahu Interactive's integrated marketing agency logo. A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.'
Logo of Phoenix, Arizona-based Advertising Methodology Company featuring grayscale sans-serif font. IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software