Healthcare IT Corporate Identity

GOAL:

Develop an immutable market position for an emerging health information technology brand.

TACTIC:

Leverage marketing business intelligence to develop a new and best alternative healthcare BPO position to compete within the healthcare managed services/healthcare ITO.

TARGET:

• Enterprise class healthcare providers.

RESULTS:

FabCom crafted a unique and defensible positioning for a newly formed health technology brand, which allowed it to meet, evolve, pivot into the developing BPO marketplace, and scale to each of its key target audience’s unique needs.