Healthcare IT Brand Essence Campaign

GOAL:

Address target audiences’ most urgent needs for improved technological interoperability.

TACTIC:

Create an integrating marketing and advertising campaign featuring the concept of Unity Within that markets the client’s culture, expertise, and teamwork in unifying operations.

TARGET:

• Enterprise lead CDOs (care delivery organizations).

RESULTS:

Established a viscerally resonating positioning campaign as a framework for the new company launch.