Healthcare Industry Technology Company

Healthcare IT Brand Essence Campaign

Healthcare Industry Technology Company

Goal:

Address target audiences’ most urgent needs for improved technological interoperability.

Tactic:

Create an integrating marketing and advertising campaign featuring the concept of Unity Within that markets the client’s culture, expertise, and teamwork in unifying operations.

Target:

  • Enterprise lead CDOs (care delivery organizations).

Results:

Established a viscerally resonating positioning campaign as a framework for the new company launch.

Logo for health industry technology company developed by FabCom written in white with a blue background. Zoomed in text from a brand essence campaign for a healthcare IT company created by FabCom. FabCom created a brand logo for a healthcare IT company that has a large U made from small blue squares and has squares moving off the top left portion of the logo. High-resolution image of text for a campaign developed by FabCom for a healthcare IT company.
marketing affiliates
Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona fabcom blog Neuromarketology logo featuring all-caps 'market' in gray block letter font. Spiraling silver moons form a sphere in Oahu Interactive's integrated marketing agency logo. A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.'
Logo of Phoenix, Arizona-based Advertising Methodology Company featuring grayscale sans-serif font. IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software