Healthcare Industry Technology Company

Healthcare IT Brand Essence Campaign

Healthcare Industry Technology Company


Address target audiences’ most urgent needs for improved technological interoperability.


Create an integrating marketing and advertising campaign featuring the concept of Unity Within that markets the client’s culture, expertise, and teamwork in unifying operations.


  • Enterprise lead CDOs (care delivery organizations).


Established a viscerally resonating positioning campaign as a framework for the new company launch.

Logo for health industry technology company developed by FabCom written in white with a blue background. Zoomed in text from a brand essence campaign for a healthcare IT company created by FabCom. FabCom created a brand logo for a healthcare IT company that has a large U made from small blue squares and has squares moving off the top left portion of the logo. High-resolution image of text for a campaign developed by FabCom for a healthcare IT company.
marketing affiliates
Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona fabcom blog Neuromarketology logo featuring all-caps 'market' in gray block letter font. Spiraling silver moons form a sphere in Oahu Interactive's integrated marketing agency logo. A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.'
Logo of Phoenix, Arizona-based Advertising Methodology Company featuring grayscale sans-serif font. IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software