Healthcare Industry Technology Company

Healthcare IT Brand Essence Campaign

Healthcare Industry Technology Company


Address target audiences’ most urgent needs for improved technological interoperability.


Create an integrating marketing and advertising campaign featuring the concept of Unity Within that markets the client’s culture, expertise, and teamwork in unifying operations.


  • Enterprise lead CDOs (care delivery organizations).


Established a viscerally resonating positioning campaign as a framework for the new company launch.

Logo for health industry technology company developed by FabCom written in white with a blue background. Zoomed in text from a brand essence campaign for a healthcare IT company created by FabCom. FabCom created a brand logo for a healthcare IT company that has a large U made from small blue squares and has squares moving off the top left portion of the logo. High-resolution image of text for a campaign developed by FabCom for a healthcare IT company.
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