Healthcare Industry Technology Company

Healthcare IT Brand Essence Campaign

Healthcare Industry Technology Company

Goal:

Address target audiences’ most urgent needs for improved technological interoperability.

Tactic:

Create an integrating marketing and advertising campaign featuring the concept of Unity Within that markets the client’s culture, expertise, and teamwork in unifying operations.

Target:

  • Enterprise lead CDOs (care delivery organizations).

Results:

Established a viscerally resonating positioning campaign as a framework for the new company launch.

Logo for health industry technology company developed by FabCom written in white with a blue background. Zoomed in text from a brand essence campaign for a healthcare IT company created by FabCom. FabCom created a brand logo for a healthcare IT company that has a large U made from small blue squares and has squares moving off the top left portion of the logo. High-resolution image of text for a campaign developed by FabCom for a healthcare IT company.
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