Strengthen and project the company’s brand identity, and connection to the region where offices are located, with this creative strategy as part of a branding and positioning initiative.
Design business cards with as many as 15 different backs per office with geographically relevant landscape imagery.
Business cards were collated in sets and delivered to each executive. The result was each business card visually reflecting the unique aspects of their region, adding cohesiveness yet distinctiveness to each region to heighten Advisors’ connection with their respective regions and the people.
Branding and Positioning Cross-Channel Integration Corporate Identity Marketing Communications Strategic Marketing Planning Marketing Business Intelligence