Biomechanics Demonstration Lab Environment Marketing

GOAL:

Optimize brand awareness and solidify marketplace position as the leading provider of top-tier, research and clinical-grade biomechanical analysis solutions.

TACTIC:

Create the Demonstration Lab to aggregate all products together in a turnkey system that remerchandises their existing technology, and drives perceived and added value in the market.

TARGET:

• Physician Practices
• Human Perfomance Gym/Center/Facility

RESULTS:

Drove the small company operating in larger company-dominated space and catapulted them to an industry darling by increasing sales over the life of the three-year strategy by 91%.