National Auto Parts Retailer

Auto Parts TV Spots

National Auto Parts Retailer

Goal:

Establish position as industry-leader on service, prices and selection.

Tactic:

Produce series of television spots relating automotive performance to CSK stores' performance.

Target:

  • Men 16+.

Results:

Increased customer awareness of CSK leadership as measured by survey.

Classic muscle car in front of auto part store Auto part store branded monster truck child playing with monster truck toy front of auto part store
marketing affiliates
Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona fabcom blog Neuromarketology logo featuring all-caps 'market' in gray block letter font. Spiraling silver moons form a sphere in Oahu Interactive's integrated marketing agency logo. A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.'
Logo of Phoenix, Arizona-based Advertising Methodology Company featuring grayscale sans-serif font. IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software