Integrated Agency Blog

New VR/AR Video Production Methods Solve Age-Old Challenges

Green screens have been an integral part of filmmaking and video production for decades. They are incredibly versatile, allowing us to put a subject anywhere imaginable, and are an essential tool in our video work at FabCom.​

woman in front of green screen

However, green screens also have their limitations. They can bounce green light onto subjects or reflect off props and surfaces, increasing the time it takes to process the footage to create a clean image. Lighting must be meticulously planned to match the future background and ensure the green screen is properly recognized by post-production programs. Actors can struggle to engage with a scene when surrounded by a sea of green.

addy awards FabCom winner 2020

See the ADDY Award winning video production here.


New Technique in Video Production

There is a new technique that is quickly showing fantastic improvement in quality and efficiency. In Disney’s new Star Wars-based, streaming-exclusive show, The Mandalorian, engineers, designers, and filmmakers from Epic Games, Industrial Light and Magic, and Lucasfilm collaborated on a groundbreaking technique for real-time background replacement. This new video production technique negates the drawbacks and exceeds the possible and imaginable with a traditional green screen.

video production 3d environment

The team constructed a set circled by 20-foot LED screens on which 3D environments, created by Epic Game’s Unreal Engine, were displayed in real-time. This revolutionary technique has a myriad of benefits.

Entire virtual sets can replace practical location scouting and travel, saving countless hours of work and drastically reducing the time and budget required to pre-plan a location-specific shooting.

New Special Effects Technology Saves Time and Effort

While a green screen has to be lit to match the future background and to minimize reflections and bounced light, reflections and bounced light work in favor of virtual sets. Artists no longer need to spend hours or days carefully editing out reflections when the reflections are part of the natural image. Practical light from the screens can realistically reflect and bounce off actors and objects on the set in a way that is nearly impossible with a green screen, leading to an overall more realistic shot.

virtual reality set example

Virtual reality video sets are reminiscent of the classic filmmaking technique rear projection, which was used before the time of green screens. When using rear projection, an image is projected onto a screen behind the actors or subject, creating the illusion of a background. However, the lack of camera mobility and relative disconnection with the image subject make this technique easily noticeable and only seen as a stylistic choice today.

old fashion green screen

The digital nature of virtual sets allows it to accomplish what rear projection could not—synchronization with cameras to adjust the perspective of the background in real-time to imitate parallax (the way background objects look from different angles). This frees the filmmakers from being locked in one position for a shot, allowing them to use camera movement to enhance the emotion of a shot, scene, and story.

Unreal Engine also allows us to manipulate and change the 3D image in real-time. Objects can be moved, lighting can be changed, and sets can be rearranged in moments.

unreal engine virtual set

Possibilities are Endless

Virtual sets are an innovative technique that pushes the boundaries of what is possible in film and video production. They borrow elements from previous leaders in filmmaking technology while improving notable aspects.

FabCom as an integrated marketing company is pushing the boundaries of our already award-winning visual effects. With faster and more cost-effective production, we’re creating high-quality, never before seen video assets for our clients. Check out our AR/VR video that won six ADDYs at the 2020 American Advertising Awards!


Brian Fabiano


Madison Miller