Integrated Agency Blog

The Formula for Award-Winning Ad Design

Let me start out by saying I know this entire post is a brag – but let’s be real. As CEO of FabCom, I’ve got bragging rights, and exciting news to share.

This year, we received four Addy Awards for client work that transformed each company. We’re not talking niche association awards. We’re talking a tip of the hat at the national level from judges who are among the best of the best in the industry – the Addy Awards.

FabCom is one of the top, longest-standing integrated marketing agencies in the Southwest market with a special focus on the fusion of business strategy, creative strategies, and new technology. We are not usually a marketing and advertising agency that brags about the quality of our designs. What we do brag about is our ability to meet and beat the goals and objectives of our clients with the work we produce.

We’ve learned that if we show 100 people the same design, we will get 100 different opinions. A top marketing firm does not design based solely on someone’s opinion. FabCom’s strategic designs fuse together business and creative strategies with new technology for one reason: to achieve superior marketing and advertising results and bottom line ROI – not to glean opinions on how good our designs are from random stakeholders outside of the influence or buying cycle – that drives the ROI of the marketing or advertising campaign.

Although FabCom’s design teams are constantly winning the “results awards” with clients, (our average client is with us almost 10 times greater than the average agency client retention average in the industry; find out why) the integrated creation teams continually fill up our trophy cases with top-level design and advertising awards.

We’re proud that at FabCom we offer the market the best that can be achieved in the industry without going to Los Angeles or New York. I know every agency thinks they are the greatest. The difference at FabCom is we have the client retention, the campaign results, and the quality awards to prove it…year in and year out, and now going on three decades.

If you are a top-quality agency talent, it behooves you to find out what we are doing different and join the team (only ninjas allowed). If you are top integrity client with a superior product or service, then we are the one truly integrated, full-service, cross-channel, integrated marketing and advertising agency that may be precisely what you’re looking for.

Check out links to our work below:

Mercer Sales Kit and Video

Mercer Sales Kit and Video

Can you see me campaign photo

Can You See Me? Campaign


Brian Fabiano


Linda Tyler