Rescue Mission 30- and 60- second PSA

Non-Profit, Statewide Homeless/Changing Lives Center

Goal:

Drive the integrated, cross-channel Can You See Me? Campaign with powerful video that motivates people to stop and look long enough to care about the plight of the homeless. Empower them to feel the emotion and the empathy that inspires them to donate.

Tactic:

Produce 30- and 60-second PSA TV spots with authentic video and messaging to propel the campaign’s emotion and drive all other integrated campaign components.

Target:

• Public at large, community leaders

Results:

1.3 million local viewers were touched by this campaign over nine days to help extend the brand's reach to new and youth markets. Campaign has been recognized with a regional addy award for quality and effectiveness.