Technology University

University Recruitment Campaign

Technology University

Goal:

Increase awareness of Digital Maker and Web Design degree programs, and scholarship opportunities.

Tactic:

Conduct two lead gen campaigns with direct mail/HTML/PURL to generate conversions and increase website traffic.

Target:

  • Males and females ages 15-50.

Results:

6.5% conversion rate and overall increase in website clicks/traffic.

affiliates & partners
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