Technology University

University Recruitment Campaign

Technology University

Goal:

Increase awareness of Digital Maker and Web Design degree programs, and scholarship opportunities.

Tactic:

Conduct two lead gen campaigns with direct mail/HTML/PURL to generate conversions and increase website traffic.

Target:

  • Males and females ages 15-50.

Results:

6.5% conversion rate and overall increase in website clicks/traffic.

FabCom's image of tree plugging into electrical socket on a backdrop of a personified robot emphasizes this personalized URL (PURL) page that includes a request for information form. FabCom's conversational nature of reaching young prospective students is evident in this image showing vernacular vocabulary in block letters within campaigns that resonate with young students. FabCom's conversational nature of reaching young prospective students is evident in this image showing vernacular vocabulary within campaigns that resonate with young students. FabCom's creative robotic spider represents the enterprising tech savvy of the tech university being promoted within campaigns that resonate with young students.
affiliates & partners
fabcom brainfood IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona
Fabcom - HubSpot certified gold solutions partner Microsoft Azure Neuromarketology logo Spiraling silver moons form a sphere in Oahu Interactive's integrated marketing agency logo. A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.'