Technology University

University Environment Campaign

Technology University

Goal:

Position UAT as the technology university synonymous with tech respect with nationally respected technology degrees that empower students to achieve true tech respect.

Tactic:

Implement two-part integrated marketing campaign including print advertising, website, direct mail/HTML/PURL, recruitment fair displays and banners.

Target:

  • Males and females ages 15-50.

Results:

Increased website visits 9% overall. Inclusive of inquiries from general technology university category students and specifically women increasing by 19% with a consistent 11% open rate of the campaign.

Image from a campaign that FabCom developed with a red bag of chips with Zoomed in image of a campaign image developed by FabCom that displays a glass of green soda in a white background with broken off wording on the left side written in grey. FabCom's close up image of robot knuckles can  with the image of a robot and robot knuckles surrounding him and written on the can is Zoomed in image of copy that FabCom created for a tech university campaign with words written in white on a blue background.
marketing affiliates
Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona fabcom blog Neuromarketology logo featuring all-caps 'market' in gray block letter font. Spiraling silver moons form a sphere in Oahu Interactive's integrated marketing agency logo. A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.'
Logo of Phoenix, Arizona-based Advertising Methodology Company featuring grayscale sans-serif font. IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software