Technology University

University Environment Campaign

Technology University

Goal:

Position UAT as the technology university synonymous with tech respect with nationally respected technology degrees that empower students to achieve true tech respect.

Tactic:

Implement two-part integrated marketing campaign including print advertising, website, direct mail/HTML/PURL, recruitment fair displays and banners.

Target:

  • Males and females ages 15-50.

Results:

Increased website visits 9% overall. Inclusive of inquiries from general technology university category students and specifically women increasing by 19% with a consistent 11% open rate of the campaign.

Image from a campaign that FabCom developed with a red bag of chips with Zoomed in image of a campaign image developed by FabCom that displays a glass of green soda in a white background with broken off wording on the left side written in grey. FabCom's close up image of robot knuckles can  with the image of a robot and robot knuckles surrounding him and written on the can is Zoomed in image of copy that FabCom created for a tech university campaign with words written in white on a blue background.
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