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Technology University

University Culture Direct Mail

GOAL:

Engage students with messaging about the University’s innovative learning environment to engage students to apply and progress students through the engagement funnels.

TACTIC:

Develop a personalized and integrated direct marketing campaign to connect prospects to the online brand and spur awareness and consideration.

TARGET:

  • High school students ages 14-18

RESULTS:

Increased awareness and inquiries to Admissions by 3.1 percent over previous year’s initiative.