Technology University

University Culture Direct Mail

Technology University

Goal:

Engage students with messaging about the University’s innovative learning environment to engage students to apply and progress students through the engagement funnels.

Tactic:

Develop a personalized and integrated direct marketing campaign to connect prospects to the online brand and spur awareness and consideration.

Target:

  • High school students ages 14-18

Results:

Increased awareness and inquiries to Admissions by 3.1 percent over previous year’s initiative.

With the tech university client targeting young millennials, FabCom added this image of a cute girl wearing braces to relate to the age and experience of the target audience. Since the tech university client reaches students of all ages, this image depicts a student with facial hair inspecting a robot to capitalize on the demographic variables in research for this direct mail campaign. FabCom's direct mail student recruitment campaign design includes this image of a young man in a navy blue shirt intently concentrating on his video production. FabCom knows that, after the degree program, students are most interested in location of their dream college. This direct mail campaign boasts the beautiful mountainous scenery and diverse activities that surround the tech college.
marketing affiliates
Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona fabcom blog Neuromarketology logo featuring all-caps 'market' in gray block letter font. Spiraling silver moons form a sphere in Oahu Interactive's integrated marketing agency logo. A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.'
Logo of Phoenix, Arizona-based Advertising Methodology Company featuring grayscale sans-serif font. IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software