Software Company

Software “Third-Party” Blog Website

Software Company

Goal:

Connect potential new software users to the software through an interactive blog site.

Tactic:

Design a “third-party” informational and fact-based blogsite that creates authority and conversation around temp hire topics to promote the company’s brand identity and positioning that encourages inquiry.

Target:

  • Temp staffing agencies
  • Temp workers
  • Light industrial industries
  • HR departments

Results:

Proof of concept

Software third-party website blog Software third-party website blog Software third-party website blog Software third-party website blog
marketing affiliates
Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona fabcom blog Neuromarketology logo featuring all-caps 'market' in gray block letter font. Spiraling silver moons form a sphere in Oahu Interactive's integrated marketing agency logo. A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.'
Logo of Phoenix, Arizona-based Advertising Methodology Company featuring grayscale sans-serif font. IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software