Software “Third-Party” Blog Website

Software Company

Goal:

Connect potential new software users to the software through an interactive blog site.

Tactic:

Design a “third-party” informational and fact-based blogsite that creates authority and conversation around temp hire topics to promote the company’s brand identity and positioning that encourages inquiry.

Target:

• Temp staffing agencies
• Temp workers
• Light industrial industries
• HR departments

Results:

Proof of concept