Rescue Mission Outdoor Campaign

Non-Profit, Statewide Homeless/Changing Lives Community campaign

Goal:

Motivate people to look, reflect, and ultimately empathize with the plight of the homeless, and feel the emotion that inspires donations.

Tactic:

Drive campaign awareness by carrying through strategic messaging and imagery to stimulate reaction, reflection, and response.

Target:

• Public at large, community leaders.

Results:

The billboard were designed to bolster the community social campaign that touched over 1.3MM valley residents in the first 9 days of implementing the advertising campaign.