Real Estate Brokerage

Real Estate Interactive Website

Real Estate Brokerage

Goal:

Connect prospective luxury buyers to the brand by influencing them through the brand awareness, consideration, decision, and purchase phases online.

Tactic:

Develop top website presence focused on ease-of-use and information access that serves as the hallmark for information reflecting buyers’ distinctive needs and engages them to register.

Target:

  • Affluent in-state and out-of-state luxury home buyers online

Results:

Distinctiveness achieved, positioning solidified, and company is exceeding all goals and objectives.

Call-to-action web elements to educate luxury home buyers about Arizona dual agency law. Web design element snapshot highlighting the importance of high quality photos and details when the target audience is highly educated luxury home buyers who have an expectation of beautiful design and functionality. Real estate website element showing how feature aerial photos and virtual tours are achieved with drone footage operated by an iPad. Luxury real estate website design feature educating buyers to avoid the perils of dual agency in Arizona.
marketing affiliates
Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona fabcom blog Neuromarketology logo featuring all-caps 'market' in gray block letter font. Spiraling silver moons form a sphere in Oahu Interactive's integrated marketing agency logo. A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.'
Logo of Phoenix, Arizona-based Advertising Methodology Company featuring grayscale sans-serif font. IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software