International Pool Finish Company

Pool Company Microsite

International Pool Finish Company

Goal:

Establish position of best pool finish.

Tactic:

Create and build an interactive website to showcase the luxurious, upscale product.

Target:

  • Homeowners, men and women 30+.

Results:

20% increase in years one and two.

Webpages within a microsite FabCom developed. Pages allow users to interactively build a digital pool in order to showcase the company's product offerings. High-resolution zoomed-in image showing photographic detail of a web page FabCom developed. Image shows a young girl swimming under water. Web page within a microsite FabCom developed. Page allows users to easily locate a pool applicator or builder within their area. High-resolution image showing photographic quality of web page FabCom developed. Image features a mother and daughter playing in a pool.
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