Marketing and Advertising Timeline Posters

GOAL:

Cross discipline timeline for optimal advertising and marketing implementation to various audiences with seasonal variations.

TACTIC:

Create timeline for display and use by the University’s internal marketing team and supporting marketing agency to help them plan for best timing, messaging and frequency to facilitate student recruitment.

TARGET:

• Adults in the workplace
• Graduate students
• Undergraduate students

RESULTS:

Success achieved, based on best practice timing and in-house and out-of-house correlation costs, which were reduced 14 percent while results increased 10 percent.