Insurance Appraisal Ad Campaign

Nationwide Appraisal Network

Goal:

Establish an insurance appraisal company as a superior choice for national claims appraisal service.

Tactic:

Create a series of ads placed in industry trade magazines to position the insurance appraisal company as the best in claims appraisal.

Target:

• Large insurance carriers.

Results:

Doubled company sales over five years.