Healthcare Information Technology Company

Healthcare IT Advertising Campaign

Healthcare Information Technology Company

Goal:

Accentuate branding and positioning for this emerging HIT (Health Information Technology) brand by reaching key target audiences.

Tactic:

Develop a print advertising campaign featuring the business and heart of healthcare, with each ad focusing on the client’s emerging new branding and positioning.

Target:

  • Enterprise-class healthcare providers.

Results:

FabCom crafted a powerful ad series resonating the new brand and position that addresses each key target audience’s unique needs.

FabCom designed this versatile logo for a health IT company that highlights their simplicity, sophistication, and tech-savvy. With two shades of blue, the logo matches company's primary business: rendering disparate digital data into uniformity, represente This image shows FabCom's choice of a unique sans serif font for this health IT company to reinforce the effective simplicity of the brand. This image shows FabCom's choice of a simple unique sans serif font that enables the health IT company to reinforce the effective simplicity of the brand. This image shows FabCom's choice of a unique sans serif font that emphasizes bold or italic font variations to enable pre-attentive cognition in semantic relevance of the health information technology company's website.
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fabcom brainfood IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona Fabcom - HubSpot certified gold solutions partner Microsoft Azure Neuromarketology logo A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.' IBM Watson logo displays FabCom's partnership with IBM Watson Analytics Software Hybrid Reality HReality Professional Virtual Event Platform Blocksolid HReality Professional Virtual Event Platform