Healthcare Information Technology Company

Healthcare IT Advertising Campaign

Healthcare Information Technology Company

Goal:

Accentuate branding and positioning for this emerging HIT (Health Information Technology) brand by reaching key target audiences.

Tactic:

Develop a print advertising campaign featuring the business and heart of healthcare, with each ad focusing on the client’s emerging new branding and positioning.

Target:

  • Enterprise-class healthcare providers.

Results:

FabCom crafted a powerful ad series resonating the new brand and position that addresses each key target audience’s unique needs.

FabCom designed this versatile logo for a health IT company that highlights their simplicity, sophistication, and tech-savvy. With two shades of blue, the logo matches company's primary business: rendering disparate digital data into uniformity, represente This image shows FabCom's choice of a unique sans serif font for this health IT company to reinforce the effective simplicity of the brand. This image shows FabCom's choice of a simple unique sans serif font that enables the health IT company to reinforce the effective simplicity of the brand. This image shows FabCom's choice of a unique sans serif font that emphasizes bold or italic font variations to enable pre-attentive cognition in semantic relevance of the health information technology company's website.
marketing affiliates
Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona fabcom blog Neuromarketology logo featuring all-caps 'market' in gray block letter font. Spiraling silver moons form a sphere in Oahu Interactive's integrated marketing agency logo. A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.'
Logo of Phoenix, Arizona-based Advertising Methodology Company featuring grayscale sans-serif font. IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software