Healthcare Information Technology Company

Healthcare IT Advertising Branding Campaign

Healthcare Information Technology Company


Introduce new branding and positioning while addressing the urgent needs that exist among healthcare organizations for improved technological interoperability.


Create an advertising campaign as part of a larger branding and positioning campaign featuring the concept of Unity Within that markets the client’s culture, expertise, and teamwork as a defining benefit in unifying operations.


  • Enterprise-level CDOs (care delivery organizations).


Established a viscerally resonating positioning campaign as a framework for the new company launch.

Zoomed in image by FabCom of a man slighlty hunched over with a turnkey in his back that was used in an advertising campaign for a healthcare IT company. Campaign image for a health industry technology company done by FabCom of roads twisting around eachother. Image by FabCom for a health industry technology company's campaign that shows a man in a business suit standing in a paper boat on the ocean. Healthcare IT company advertising campaign image by FabCom of people in a glass office building working at a table with the sun setting in the background.
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