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Healthcare Information Technology Company

Healthcare IT Advertising Branding Campaign

GOAL:

Introduce new branding and positioning while addressing the urgent needs that exist among healthcare organizations for improved technological interoperability.

TACTIC:

Create an advertising campaign as part of a larger branding and positioning campaign featuring the concept of Unity Within that markets the client’s culture, expertise, and teamwork as a defining benefit in unifying operations.

TARGET:

  • Enterprise-level CDOs (care delivery organizations).

RESULTS:

Established a viscerally resonating positioning campaign as a framework for the new company launch.