Healthcare Information Technology Company

Healthcare IT Advertising Branding Campaign

Healthcare Information Technology Company


Introduce new branding and positioning while addressing the urgent needs that exist among healthcare organizations for improved technological interoperability.


Create an advertising campaign as part of a larger branding and positioning campaign featuring the concept of Unity Within that markets the client’s culture, expertise, and teamwork as a defining benefit in unifying operations.


  • Enterprise-level CDOs (care delivery organizations).


Established a viscerally resonating positioning campaign as a framework for the new company launch.

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