Healthcare Information Technology Company

Healthcare IT Advertising Branding Campaign

Healthcare Information Technology Company

Goal:

Introduce new branding and positioning while addressing the urgent needs that exist among healthcare organizations for improved technological interoperability.

Tactic:

Create an advertising campaign as part of a larger branding and positioning campaign featuring the concept of Unity Within that markets the client’s culture, expertise, and teamwork as a defining benefit in unifying operations.

Target:

  • Enterprise-level CDOs (care delivery organizations).

Results:

Established a viscerally resonating positioning campaign as a framework for the new company launch.

Zoomed in image by FabCom of a man slighlty hunched over with a turnkey in his back that was used in an advertising campaign for a healthcare IT company. Campaign image for a health industry technology company done by FabCom of roads twisting around eachother. Image by FabCom for a health industry technology company's campaign that shows a man in a business suit standing in a paper boat on the ocean. Healthcare IT company advertising campaign image by FabCom of people in a glass office building working at a table with the sun setting in the background.
marketing affiliates
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Logo of Phoenix, Arizona-based Advertising Methodology Company featuring grayscale sans-serif font. IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software