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Health Sciences University

University Campus Aerial Video

GOAL:

Familiarize potential students with the campus and surrounding area so they can begin to see themselves on the campus.

TACTIC:

Create a short video utilizing drone technology including footage of aerial campus view and surrounding Mesa community.

TARGET:

  • Males and females ages 20-60

RESULTS:

Overall, increased web traffic engagement from front page. Increased home page engagement by 41 percent. Click through to degree programs increased 9 percent.