University Campus Aerial Video
GOAL:
Familiarize potential students with the campus and surrounding area so they can begin to see themselves on the campus.
TACTIC:
Create a short video utilizing drone technology including footage of aerial campus view and surrounding Mesa community.
TARGET:
- Males and females ages 20-60
RESULTS:
Overall, increased web traffic engagement from front page. Increased home page engagement by 41 percent. Click through to degree programs increased 9 percent.