Technology University

Geeked at Birth Babies Campaign

Technology University

Goal:

Reach prospects, drive interest and create affinities in the geeky programs offered by this technology-focused university.

Tactic:

Create an ad series that resonates with teenage technophiles, positioning the university as the best environment for those who have been geeked since birth.

Target:

  • Technology influenced high school students.

Results:

27% increase in overall enrollment.

Campaign image for University of Advancing Technology with a baby having a mohawk and a tattoo. High-resolution zoomed in image of a tattoo on a baby for a geeked at birth campaign. High-resolution zoomed in image of a baby with a mohawk for a geeked at birth campaign. Images of a geeked at birth campaign that has three different shots of a baby with tattoos and a mohawk.
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