Geeked at Birth Babies Campaign

Technology University

Goal:

Reach prospects, drive interest and create affinities in the geeky programs offered by this technology-focused university.

Tactic:

Create an ad series that resonates with teenage technophiles, positioning the university as the best environment for those who have been geeked since birth.

Target:

• Technology influenced high school students.

Results:

27% increase in overall enrollment.