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Technology University

Geeked at Birth Babies Campaign

GOAL:

Reach prospects, drive interest and create affinities in the geeky programs offered by this technology-focused university.

TACTIC:

Create an ad series that resonates with teenage technophiles, positioning the university as the best environment for those who have been geeked since birth.

TARGET:

  • Technology influenced high school students.

RESULTS:

27% increase in overall enrollment.