Technology University

Geeked at Birth Babies Campaign

Technology University

Goal:

Reach prospects, drive interest and create affinities in the geeky programs offered by this technology-focused university.

Tactic:

Create an ad series that resonates with teenage technophiles, positioning the university as the best environment for those who have been geeked since birth.

Target:

  • Technology influenced high school students.

Results:

27% increase in overall enrollment.

Campaign image for University of Advancing Technology with a baby having a mohawk and a tattoo. High-resolution zoomed in image of a tattoo on a baby for a geeked at birth campaign. High-resolution zoomed in image of a baby with a mohawk for a geeked at birth campaign. Images of a geeked at birth campaign that has three different shots of a baby with tattoos and a mohawk.
marketing affiliates
Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona fabcom blog Neuromarketology logo featuring all-caps 'market' in gray block letter font. Spiraling silver moons form a sphere in Oahu Interactive's integrated marketing agency logo. A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.'
Logo of Phoenix, Arizona-based Advertising Methodology Company featuring grayscale sans-serif font. IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software