Dscoop7 Presenter to Demonstrate How to Build Market Share and Transform Your Business March 23
Traditional marketing approaches in a converging world can leave companies hemorrhaging market share. Brian Fabiano, author, pioneer and ad business innovator, will introduce essential new technologies and methodologies that stop the bleeding and produce astonishing ROI during his break out session at Dscoop7 March 22-24 in Washington D.C. Dscoop7 is a three-day education and networking conference for HP Graphic Arts customers.
In his session from 12:45 to 1:45 p.m. on Friday, March 23, Fabiano will present Neuromarketology: Cross-channel Marketing Campaigns that Generate Astonishing ROI (Session #57). Participants will have the chance to win a free Nook, but must be present to win.
Fabiano is CEO of the Phoenix-based marketing and advertising agency, FabCom, and author of Neuromarketology: How to Develop, Implement and Manage Dynamic, Real-Time, Cross-Channel Marketing Campaigns that Generate Astonishing ROI.
Pioneered by FabCom, Neuromarketology is the methodology of mapping each of your target audience’s behavioral, demographic and psychographic connection points to your brand. The science promotes dynamically configuring marketing messaging to connect your brand attributes with each of the individual target’s brand-matched characteristics through automation that results in the most relevant method for influencing the specific target.
The playing field of marketing has changed more in the past three years than in the previous 10 years. During his talk, Fabiano will provide a clear perspective on the new marketing landscape and step-by-step guidance on leveraging its unique opportunities. He also will present case studies that show you how to harness powerful platforms and link your siloed data and diverging audiences with real-time, cross-channel content that results in automated dialogue marketing and delivers unprecedented campaign ROI. The results will transform your business and your brand.
Spearheading industry innovations for 25 years, Fabiano not only pioneered Neuromarketology but he also integrates it consistently to create huge ROI for his companies and clients.