Integrated Agency Blog

Phoenix Advertising Agency Exposes Secret Sauce for Providing Extreme Value to Clients

​Choosing the right marketing firm or advertising agency is an investment in your company’s future. But sometimes, it’s difficult to make the move because you wonder ultimately about ROI. Will you see a return? If so, how much?

Ultimately, the answer depends on the advertising agency you choose. FabCom has proven itself as the one advertising agency where your return on investment is assured. Their advertising campaigns and strategic marketing plans are designed with the goal of creating a budget neutral scenario for clients and maximizing their ROI, often to new heights.

It’s true; the right advertising pays for itself when it’s part of an integrated strategic marketing and advertising plan. Being the newest employee at FabCom, and a former employee of a large hospital system that had worked with FabCom as their advertising agency of record, has given me added perspective regarding the value FabCom provides.

It’s not just “ad speak” being spoken here. Our clients are the proof. As a copywriter involved on this elite team of industry leading strategists, programmers, web designers and artists, I get to be involved at this Phoenix advertising agency in the development and implementation process and apprised of the results as they happen.

Top of mind are two clients who faced very different challenges.

One was challenged with capturing the full complement of lead opportunities coming in as new business. Their sales team was attracting leads, but they were coming from different directions. There was no centralization and no funnel. What was missing was a streamlined, systematic process for capturing, tracking and managing the leads. As part of a comprehensive strategic marketing plan that includes advertising campaigns, strategic marketing and business development, this Phoenix advertising agency implemented a “CRM System” sales force automation system, along with sales planning and promotion, and call center integration to create a customer centric initiative.

Now, all sales reps have more leads than they can handle because work flow is streamlined. FabCom’s strategic marketing planning is unlocking the client’s true potential to achieve unprecedented results that exceed expectations.

Strategic marketing planning and marketing research for another client substantiated the need for a new website to give the local company national exposure and generate top search results. Previously, their website didn’t even rank and wasn’t user friendly. A lead capture mechanism was missing. Well strategized SEO/SEM was essential to strengthen their position. New content development, including blog posts, was created along with the design of new products to meet the needs of their target audiences. Through one to one direct and dynamic marketing, website and e-commerce development, online marketing and branding and positioning that strengthened their corporate identity, they are now on track to rise to new levels of responsiveness and blow the competition away.

So what’s FabCom’s secret sauce? This Phoenix advertising agency’s nationally recognized Neuromarketology™ methodology maps out a company’s target audience’s behavioral, demographic and psychographic connection points by pinpointing the most relevant method, the perfect time, the perfect place, the best message and best call to action for influencing the specific target to action.

Our unrivaled high-tech reporting and progress analyses keep client continually abreast of the progress being made. This Phoenix advertising agency is hyper focused on marketing, advertising and public relations results, yet flexible enough in implementation to forecast market changes and adjust accordingly, which ensures the strategic roadmap continues on a steady course toward our budget neutral goal and maximum ROI – guaranteed.


Brian Fabiano


Bob House