Integrated Agency Blog

An Important Difference Between Website Optimization and Traditional SEO

A common complaint we hear from prospective clients is, “I hired a firm to get my website better noticed, but after I spent a fortune, my site is still on the third or fourth page of every defined keyword search.”

As many have learned, it is both time- and money-consuming to try and put an SEO crutch under an existing, under-performing website. We find that it is exponentially more productive and much less expensive to build the right website to begin with. A remodeled website will never be able to perform as well as one built from the ground up to include all the programming, formatting and strategy to excel in today’s hyper-volatile SEO competition. Even a new website built by most firms today may not perform well if it doesn’t include the platforms required and the unique methodology as well as the right technology to leverage your brand online and offline, cross-channel and cross-media.

Here is an example of SEO-powerful websites that we have built for clients. You’ll see that even when searching from the other side of the world, our SEO efforts put our client at the top of the first page of Search results.

When a client who specialized in open-source integration came to us for help getting their website to perform better, we developed a custom SEO strategy. We encouraged the client to adopt a new business unit name, which matched their most popular long-tail keyword string.

Now, when you Google the phrase open source integrators from anywhere in the world, our client’s website shows up in the first position.

google result for client

Our methods work, and work the first time as intended. We’ve proven it time after time. Powerful SEO capability is just one of the competitive advantages we can offer you – give us a call to discuss your situation.


Brian Fabiano


Bob House