Integrated Agency Blog

How Do You REALLY Feel About Online Advertising Driven by Big Data?

​We are often surprised how some people feel when dynamic marketing agencies and smart brands leverage big data to create on-target and efficient online engagements. If you are nervous about how much online marketers may know about you – and we know a lot these days – here’s a thought that may ease your mind.

Think of a merchant in your small town or community years ago. Everyone in the store knew you, knew your family (maybe for a couple of generations) and greeted you by name whenever you came in. They knew your likes and dislikes, what you had bought on your previous visits and even which other merchants in town you patronized. Because of their commercial, yet close, relationship with you, they provided friendly, highly personalized service and always made recommendations which fit you perfectly. They could even let you know when a new item arrived that they knew you would be interested in. In short, they may have known what you wanted even before you realized it yourself.

Does that sound bad? Unethical? Invasive? Pushy? When you think about it, no, not really.

Well, that’s what big data does for you online. It gives you a more personal, enjoyable and efficient shopping experience by bringing to your attention only the products and services that genuinely interest you. And big-data-driven marketing and advertising can even bring items to your attention that you want or need, but didn’t know existed. Big data allows advertising and marketing agencies and online merchants to do a better job of serving you better.

As a top online advertising agency in Phoenix and Los Angeles with offices in O’ahu, FabCom is the interactive marketing agency that designs and builds astonishing online and offline consumer-engagement moments with big data. Find out more at


Brian Fabiano


Bob House