Technology University

University Lead Conversion Campaign

Technology University

Goal:

Convert lead inquiries to applications to the technology university’s degree programs.

Tactic:

Implement a lead conversion HTML campaign to follow up on those who previously received university lead generation campaigns.

Target:

  • Ages 14-40.

Results:

Successful in converting 150% more targets than industry average within the inquiry-to-application phase.

Zoomed in image of a robotic spider FabCom created to be used in HTML's for a tech univerisity conversion campaign. High-resolution zoomed in image from a HTML FabCom developed that highlights the grey and white background used. High-resolution zoomed in image from a HTML FabCom developed that shows the blue microchip graphic that was used as part of the HTML border. Graphic created by FabCom for a university lead conversion campaign that has a brain shaped as a light bulb with a metal light bulb cap on the bottom.
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