Technology University

University Blog Redesign

Technology University

Goal:

Leverage new design and user interface to create an updated blog that connects viscerally to users to create preference for the university.

Tactic:

Create a new design, format and interface for university's technology blog.

Target:

  • High school students
  • Prospective students
  • Students interested in advancing technology

Results:

Increased length of time targets stayed on the blog.

tech blog above fold view view of tech blog post page close up of blog banner blog category icon buttons
marketing affiliates
Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona fabcom blog Neuromarketology logo featuring all-caps 'market' in gray block letter font. Spiraling silver moons form a sphere in Oahu Interactive's integrated marketing agency logo. A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.'
Logo of Phoenix, Arizona-based Advertising Methodology Company featuring grayscale sans-serif font. IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software