Technology University

University Blog Redesign

Technology University

Goal:

Leverage new design and user interface to create an updated blog that connects viscerally to users to create preference for the university.

Tactic:

Create a new design, format and interface for university's technology blog.

Target:

  • High school students
  • Prospective students
  • Students interested in advancing technology

Results:

Increased length of time targets stayed on the blog.

tech blog above fold view view of tech blog post page close up of blog banner blog category icon buttons
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