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State University

University Athletics Team Logo

GOAL:

Create sport-specific brand identity in compliance with university-wide standards, with a renewed emphasis on teamwork and family.

TACTIC:

Develop a new brand and identity extension to draw new segmentations into brand engagement.

TARGET:

  • Community focused.

RESULTS:

Strengthened the community and family members’ support for the team with a 2000% increase in fundraising.