State University

University Athletics Team Logo

State University

Goal:

Create sport-specific brand identity in compliance with university-wide standards, with a renewed emphasis on teamwork and family.

Tactic:

Develop a new brand and identity extension to draw new segmentations into brand engagement.

Target:

  • Community focused.

Results:

Strengthened the community and family members’ support for the team with a 2000% increase in fundraising.

Image of a man wearing a black t-shirt that features the logo FabCom designed for a university volleyball team on it. Zoomed in image of the logo FabCom designed for a university volleyball team. Zoomed in image of a black t-shirt featuring the logo FabCom designed for a university volleyball team. Zoomed in image of the logo FabCom designed for a university volleyball team. Logo has a shadow reflection at the bottom.
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