revMD.com Tradeshow

GOAL:

Reinforce market position that the medical billing and coding company is a specialist in specific industries and understands each one’s unique challenges.

TACTIC:

Attend nine tradeshows per year, one show for each of the targeted practice segments, and introduce participants to services that address these challenges.

TARGET:

• Orthopedic Surgery
• Diagnostic Radiology
• Plastic Surgery/Reconstructive Surgery
• Cardiology: Invasive/Interventional
• Neurosurgery
• Radiation/Oncology
• Anesthesiology
• Dermatology/MOHS Surgery
• Family Practice (as gateway)

RESULTS:

The company added 250% more revenue diversification and experienced 21% year over year growth even in a time of market and account transition.