International Pool Finish Company

Pool Company Logo

International Pool Finish Company

Goal:

Establish position of best pool finish.

Tactic:

Re-design corporate and product logos.

Target:

  • Homeowners, men and women 30+.

Results:

20% increases in sales in years one and two.

Glass of iced tea with swimming pool finishing company logo on it, with a pool seen in the background. FabCom's strategy of branding and positioning pool finish company's various products includes branding each product FabCom's strategy of branding and positioning pool finish company's various products includes branding each product according to high end buyers FabCom's strategy of branding and positioning pool finish company's various products includes branding each product according to price-conscious buyers
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