Life Extension Conference Brochure

Life Extension Non-Profit Organization

Goal:

Increase attendance at annual conference and create a more successful event from year-to-year with a broader audience appeal.

Tactic:

Bring together design elements to showcase the spirit of the event through positioning an identity that appeals to a broader audience.

Target:

• Men and Women 30+
• Men and Women 50+
• Men and Women 65+

Results:

Event sold out the contracted hotel rooms and four other venues, production value was increased, and the conference was streamed by thousands of additional interested viewers.