Not-for-Profit Community-Based Organization

Health and Wellness Assessment

Not-for-Profit Community-Based Organization

Goal:

Help caretakers determine which living arrangement suits their aging parent(s) and provide innovative programs focused on health, wellness, and sustaining members’ lifestyles.

Tactic:

Design an assessment and personalized landing page to lead targets to the right program.

Target:

  • Caretakers or loved ones helping elderly parents
  • Persons age 55 and older who are thinking of changing their living situation

Results:

Increased ROI on marketing budget through lead conversion to different programs.

Close up of Sun Health dashboard by Fabcom. Close up of assessment dashboard by Fabcom Two women smiling at each other. Snapshot of home healthcare assessment by Fabcom.
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