Software Integrator Company

Executive Interview Videos

Software Integrator Company

Goal:

Personalize the company’s online brand by creating familiarity with the executive team.

Tactic:

Produce videos of the executive team for the “About” section of the corporate website.

Target:

  • Website visitors
  • Buyers within the consideration phase for open source ERP

Results:

Targeted page had a higher click-through rate and time spent on the page increased.

Image close up of female executive Male executive sitting in interview Close up of female executive talking close up of elderly executive speaking
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