Event Branding and Corporate Identity—Logo

Life Extension Non-Profit Organization

Goal:

Increase attendance at annual exposition/conference and create a more successful event from year-to-year with a broader audience appeal.

Tactic:

Redesign the organization’s logo to create a new corporate identity that appeals to a broader audience and showcase the spirit of the event.

Target:

• Men and women 30+
• Men and women 50+
• Men and women 65+

Results:

Event sold out the contracted hotel rooms and four other venues, production value was increased, and the conference was streamed by thousands of additional interested viewers.