Teddy’s secret that makes him so good at what he does: he is obsessed with listening to user data and powering user-centric campaigns for clients. Teddy tracks everything. He won’t even forward a link to anybody without tracking it via his custom URL shortener. Duties include ETL integration for marketing and advertising dashboards and BI, which includes data collection, data integrity, data visualization, SEO architecture, PPC account structure, neurolinguistic semantic keyword research, and ad fraud detection/prevention/mitigation. He completed a data science program through Duke University, and is Google Marketing Platform certified. The country music in his office and cowboy boots on Fridays are lone remnants of his days converting conventional farms to organic.