Nick Layman

As the Digital Media and Analytics Coordinator at FabCom, Nick brings a detail-oriented and analytical approach to managing advertising performance and supporting production workflows. With a background in digital audiences and paid media, he plays a key role in connecting strategy, execution, and reporting across multiple digital advertising initiatives. 

Nick configures and optimizes cross-platform PPC campaigns by monitoring performance, refining audience targeting, and improving campaign efficiency. He also builds and maintains live reporting dashboards that provide real-time insights into campaign activity and inform strategic decisions, helping ensure marketing efforts remain on-point, measurable, and effective across channels.  

Beyond digital campaign management, Nick facilitates the print production process by coordinating with vendors, gathering and comparing quotes, and preparing purchase orders. He assists in moving marketing materials through each stage of production to ensure timely delivery with accuracy.  

Originally from Chicago, Illinois, Nick graduated magna cum laude from Arizona State University’s Walter Cronkite School of Journalism and Mass Communication with a bachelor’s degree in digital audiences. Certified in Google Ads and HubSpot, Nick leverages his skills to drive smarter decisions and stronger outcomes across digital marketing and production efforts.  

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