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Life Extension Non-Profit Organization

Life Extension Conference Brochure

GOAL:

Increase attendance at annual conference and create a more successful event from year-to-year with a broader audience appeal.

TACTIC:

Bring together design elements to showcase the spirit of the event through positioning an identity that appeals to a broader audience.

TARGET:

  • Men and Women 30+
  • Men and Women 50+
  • Men and Women 65+

RESULTS:

Event sold out the contracted hotel rooms and four other venues, production value was increased, and the conference was streamed by thousands of additional interested viewers.