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TECHNOLOGY UNIVERSITY

High School Counselor Outreach Campaign

GOAL:

Inform high school counselors across the United States about Technology University and its range of tech degree programs, enabling them to confidently refer interested students during the college search process.

TACTIC:

Launch a comprehensive referral campaign featuring targeted emails, an informative landing page, and personalized direct mail pieces.

TARGET:

  • High school counselors in the United States

RESULTS:

Achieved a 30% increase in both awareness of Technology University and the number of student referrals from counselors.