Short-Form Degree-Centric Video Series

GOAL:

Promote the university’s graduate and post-professional degree programs by connecting with motivated healthcare professionals seeking career advancement.

TACTIC:

Create a series of high impact, emotionally resonant short-form commercial-style videos that deliver a motivating message around persistence, professional growth, and long-term career success.

TARGET:

• Aspiring and practicing healthcare professionals
• Graduate and post-professional students
• Prospective students engaging on digital and social platforms

RESULTS:

The video series successfully launched and was used across digital platforms to support awareness and interest in multiple ATSU degree programs.