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MEDICAL UNIVERSITY

Diveristy Awareness Initiative

GOAL:

Cultivate a vibrant, culturally diverse campus environment.

TACTIC:

Launch integrated communication efforts, including print ads, videos, and website content to showcase innovative programs and spotlight diverse individuals, further advancing diversity and community outreach.

TARGET:

  • Faculty members
  • Individuals aged 22–42, all genders

RESULTS:

Significant increase in awareness, highlighted by 19 QR code engagements.