Women in Tech Video

GOAL:

Showcase women who are university leaders and leaders in the tech industry to increase affinity and drive preference for the brand.

TACTIC:

Create an inspiring video presenting a powerful message about how women are thriving in technology fields and encourage the next generation of women to consider a technology education and career.

TARGET:

• Potential students
• Women looking into a tech degree
• Women looking to work in the tech industry

RESULTS:

Video hit a brand cadence that will be effective for its intended use and create preference for the brand.