Technology University

Women in Tech Video

Technology University

Goal:

Showcase women who are university leaders and leaders in the tech industry to increase affinity and drive preference for the brand.

Tactic:

Create an inspiring video presenting a powerful message about how women are thriving in technology fields and encourage the next generation of women to consider a technology education and career.

Target:

  • Potential students
  • Women looking into a tech degree
  • Women looking to work in the tech industry

Results:

Video hit a brand cadence that will be effective for its intended use and create preference for the brand.

Woman data manager of technology university Digital particles with words reading get tech respect Image of woman up close from technology school Woman on laptop smiling
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